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November 16, 2012 / needhamgrassroots

Mass. Dems Chair: Knock on doors

Sign on the Needham Democratic Town Committee Campaign Headquarters – 2012

“There is an energy and enthusiasm, and honestly, in a very practical way, a structure in place,” Walsh said. “We’re ready to start knocking doors next weekend.”

From WBUR — “There’s a really critical, secret formula. You start with the best candidate who stands up for what they believe in and talks about issues people care about here,” Walsh said. “And then you go out and talk to people face to face. You knock on a million doors before Election Day, mostly unenrolled, potentially undecided voters. You figure out which ones are with you and which are undecided, and you don’t let them forget to vote.”

The most critical part to that formula, Walsh says, is knocking on doors.

“So what we’re trying to do is to deliver politics the way people want it, which is personal, face to face, you know, neighbor to neighbor,” Walsh said. “That kind of engagement, that kind of community conversation, is really what makes this work.”

Not phone calls, says Walsh, who has been a grassroots guy since 1998. He says calls are good to gather information but don’t persuade voters to show up for you candidate, and that voters often don’t remember them. People like to meet campaign volunteers, he says, even if they don’t like your candidate. […]

Walsh says Democrats are ready to activate all this again in case of a special election.

“There is an energy and enthusiasm, and honestly, in a very practical way, a structure in place,” Walsh said. “We’re ready to start knocking doors next weekend.”

Read more/listen to the whole story: http://www.wbur.org/2012/11/16/massachusetts-democrats-walsh

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